Our Policies

Cookie Policy

This Cookie Policy explains how JERMS uses cookies and similar technologies on our website [wearejerms.com].

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to keep them secure, and to help us understand how people use them.

How we use cookies

We use cookies to keep the site working properly, for example to remember what is in your cart. We also use them to understand how visitors use JERMS so we can improve the website. With your permission, we may also use cookies to measure the effectiveness of our advertising.

Types of cookies we use

Some cookies are essential to run the website and keep it secure, and these cannot be switched off. Others are used for analytics, which help us see which pages are visited, how long visitors spend on them, and how people arrive at the site. For this we use Google Analytics 4, which sets first-party cookies such as _ga and _gid. These cookies do not identify you personally and are only set if you consent. If you agree, we may also use marketing cookies to show you relevant offers and measure the success of our ads.

Managing your cookies

When you first visit our site, you will see a banner asking you to set your cookie preferences. You can accept all cookies, reject non-essential cookies, or manage your choices. You can change your preferences at any time by clicking “Cookie settings” in the website footer. You can also control or delete cookies through your browser settings, though some parts of the site may not work as intended if you do.

Google Analytics

With your consent, we use Google Analytics 4, provided by Google Ireland Limited, to collect anonymised information on how visitors use JERMS. This helps us improve the site and our services. Google Analytics may process data on servers outside the UK or EEA. We have configured Analytics to respect your cookie choices and limit the data collected. Analytics data is retained for 14 months. You can also opt out entirely by installing the Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout).

Advertising integrations with Google

If you consent to marketing cookies, we may use Google’s “Enhanced Conversions” feature to improve how we measure the effectiveness of our advertising. This means certain information you provide to us, such as your email address, phone number or postal address, may be shared with Google in a secure, hashed format. The hashing process makes the data unreadable to anyone else and is used only to match your activity on our website with interactions on Google Ads. This data is never shared in plain text and is only used for attribution and performance reporting. You can withdraw your consent for this at any time by using the “Cookie settings” link in the footer.

Updates

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. The latest version will always be available on our website, with the date shown at the top.